The beef Exchange

cheaper than retail more convenient than wholesale

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consumer preferences. Conventional businesses must always try and influence the consumers purchasing decisions and this is expensive as by definition is runs counter to what the consumer would otherwise do. An example is trying to sell roasts during a hot and early spring. People want to start Bar-B-Queing steaks.


The Beef Exchange overcomes the consumer bias towards certain cuts simply by letting the consumer set the price and absorb the costs.  

If you would like to participate in a program that gives you the cheapest beef prices possible by eliminating waste contact Rational Exchange and we will help you get started.



Get more information on this and other programs at